The need for a Design System

White Board vs. Powerpoint

Design Ops

The user journey is weakened with inconsistent and disjointed efforts.

In my conversations with leaders, a common question arises: How do we measure the impact of our work on the user experience? For less mature businesses, this question may go unspoken as they struggle with how to collaborate effectively, but they still sense that their efforts should add up to something.

The big issues I’ve heard and seen:

• no one painting the bigger picture
• next month matters more than next year
• siloed teams working in their domains
• handoffs are not facilitated or driven
• no agreement on metrics that matter
• the end goal isn’t aligned with a strategy
• endless discussions without action

In these situations, continuous discovery and goal alignment can spark momentum. Starting from the ground up, teams can build trust and achieve small, incremental progress, fostering greater awareness.

The quickest way to create meaningful impact is by aligning two points in the user journey that rely on different teams, goals, and processes.

1. Agree to shared goals

↳ Decide on a clear outcome that connects both points and make sure everyone agrees.

2. Define metrics

↳ Agree to measurements to track progress and keep points aligned with the plan.