⛺🪵🔥 Story Arcs For Effective Storytelling (PDF), an incredible (!) overview of story structures for different purposes — from winning hearts and minds to planting a seed in people’s minds, in digital design or in business presentations. Neatly put together all in one single place and generously shared by
https://www.betterstories.org/_files/ugd/9de62c_9c71889472344fed81031b159f48ee99.pdf
. 👏🏼👏🏽👏🏾
🗺️ 50" x 50" Hi-Res Wallchart (PDF)
📖 15-pages PDF (with each structure on a separate page)
Nine Principles of Better Stories (PDF)
Free Storytelling Masterclass (+ PDFs)
Over the years, I’ve been falling into the trap of relying on the same story arcs over and over again, repeating patterns to draw attention and to keep it up. I would start with a problem everyone can relate to, and then I’ll start diving into a all the fine details, pointing ways to resolve an issue, until I get to the solution.
Along the way, I would sparkle a few stories that I went through, and that audience might have experienced as well. I would try to make it relatable to everyone, and find a way to be approachable and friendly and honest and sincere and vulnerable with everyone in the room.
It worked very well for some audiences. But it didn’t work at all for others. And every now and again I would leave the meeting with a heavy feeling of a poorly prepared and a poorly delivered presentation. And most of the time, I wouldn’t be able to point out exactly what didn’t go as expected. I was clueless.
There are many ways to tell a damn good story. But depending on the people in the audience, the amount of time they have and the expectations they have, some ways might work better than others. And Jeremy provides a fantastic point of reference to keep nearby before that big presentation.
✤ Useful resources
Extensive Storytelling Framework: Pillars of Story Structure (Free PDF), by